Digital Marketing Executive – Fashion & Lifestyle

Job description – Digital Marketing Executive – Fashion & Lifestyle

Company Description

The Institute of Performing Arts of Modeling (IPAM) in Sri Lanka is a specialized institution focused on professional training in fashion and modeling. Its Faculty of Modeling is located at No. 78, Havelock Road, Colombo 05, and the Faculty of Fashion is based at No. 15, Green Path, Colombo 07. IPAM offers structured programs designed to prepare learners for careers in fashion, lifestyle, and the wider creative industries. The institute provides a dynamic environment where fashion, modeling, and performance arts intersect, creating opportunities for industry exposure and collaboration. Applicants can expect to work within a vibrant, urban setting at the heart of Colombo’s fashion and lifestyle scene.

Role Description

The Digital Marketing Executive – Fashion & Lifestyle role is a full-time, on-site position based in Colombo, supporting both the Faculty of Modeling and the Faculty of Fashion. The role involves planning and executing digital marketing campaigns across social media, web, and email channels to promote IPAM’s programs, events, and brand. Daily responsibilities include creating and scheduling content, managing social media pages, monitoring engagement, and optimizing campaigns based on performance data. The Digital Marketing Executive will collaborate with academic and creative teams to develop fashion and lifestyle-focused storytelling, coordinate photo and video content, and ensure brand consistency across all platforms. The role also includes tracking analytics, preparing regular performance reports, and recommending improvements to increase reach, enrollment inquiries, and overall online visibility.

Qualifications
• Strong skills in social media management, content creation, and community engagement within fashion and lifestyle contexts.
• Ability to plan and execute digital marketing campaigns, including basic SEO, email marketing, and online advertising.
• Proficiency in using digital tools and platforms such as Meta Business Suite, Instagram, TikTok, YouTube, and basic analytics dashboards.
• Experience with visual content, including coordinating photo shoots, video content, and working with designers or creative teams.
• Excellent written and verbal communication skills in English; Sinhala and/or Tamil proficiency is an advantage.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines on-site.
• Interest or prior exposure to fashion, modeling, lifestyle branding, or creative industries is highly beneficial.
• Diploma or degree in Marketing, Digital Media, Communications, Fashion Marketing, or a related field, or equivalent professional experience.

For More Jobs – Click Here