Performance Marketing Manager

Job description – Performance Marketing Manager

GoByond is looking for a results-driven Performance Marketing Manager to lead our digital acquisition efforts and drive measurable business growth. We’re looking for someone who understands that great marketing is not just about reach and engagement; it’s about generating quality leads, optimizing campaigns, and delivering results.

What You’ll Do:

– Develop and execute performance marketing strategies aligned with business goals

– Plan, launch, and manage paid campaigns across Meta, Google, and other relevant platforms

– Monitor campaign performance, budgets, conversions, and ROI

– Analyze data and continuously optimize campaigns to improve results

– Develop strategies to generate high-quality leads and improve conversion rates

– Work closely with the creative, content, sales, and management teams

– Conduct audience research, A/B testing, and performance analysis

– Prepare regular performance reports and provide actionable insights

– Stay updated on digital advertising trends, tools, and best practices

What We’re Looking For:

– 3+ years of experience in performance marketing or digital marketing

– Strong hands-on experience with Meta Ads and Google Ads

– Solid understanding of conversion tracking, analytics, funnels, and campaign optimization

– Strong analytical and problem-solving skills

– Ability to manage marketing budgets and make data-driven decisions

– Excellent communication and organizational skills

– Ability to manage multiple campaigns and priorities in a fast-paced environment

– Experience in the travel, tourism, hospitality, or e-commerce industry will be an added advantage

What We Offer:

– Location: Colombo, Sri Lanka

– Employment Type: Full-Time

– Salary: Competitive, based on experience and expertise
• If you’re passionate about performance marketing and confident in turning ad spend into measurable growth, we’d love to hear from you.

 

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