Senior Executive – Consumer Insights & Data Analytics

Senior Executive – Consumer Insights & Data Analytics

Role Overview

The Senior Executive – Consumer Insights & Data Analytics will be responsible for transforming raw consumer, shopper, and loyalty data into actionable commercial strategies. This role focuses on analyzing purchasing behaviors, evaluating market trends, and delivering data-driven recommendations to guide marketing, trade, and buying decisions within the competitive retail landscape.

Key Responsibilities

Data Analysis & Insight Generation

• Behavioral Analysis: Analyze consumer, shopper, and loyalty data to identify underlying purchasing behaviors, emerging trends, and evolving customer needs.

• Performance Metrics: Generate deep insights regarding customer segmentation, shopping missions, trip frequency, basket sizes, and category performance.

• Persona Development: Support the development of comprehensive shopper profiles and buyer personas to guide marketing and trade strategies.

Reporting & Stakeholder Communication

• Dashboard Management: Develop and maintain structured dashboards and regular reports for key internal stakeholders across marketing, trade, buying, and executive management.

• Actionable Recommendations: Translate complex data sets into clear, visual, and actionable insights that support strategic business decisions.

Campaign Evaluation & Market Research

• Campaign Tracking: Conduct pre- and post-campaign analysis to precisely measure the effectiveness and ROI of promotions and marketing initiatives.

• Research Initiatives: Support both qualitative and quantitative market research initiatives, including surveys, store-level feedback loops, and dedicated customer studies.

• Market Intelligence: Monitor and analyze broader market trends, competitor activity, and shopper dynamics within the modern trade and supermarket landscape.

• Agency Coordination: Collaborate with external research agencies and cross-functional internal teams as required to execute research projects.

Candidate Profile

Qualifications & Experience

• Education: A university degree in Marketing, Business Analytics, Statistics, Economics, Data Science, or a closely related discipline.

• Experience: 3–4 years of progressive experience in consumer insights, data analytics, market research, or commercial analysis.

• Industry Background: Prior experience within the retail, supermarket, FMCG, or modern trade sectors is strongly preferred.

Technical Skills & Competencies

• Analytical Capability: Advanced analytical skills with a proven ability to interpret, clean, and draw conclusions from large, complex data sets.

• Software Proficiency: Mastery of advanced MS Excel and PowerPoint.

• Data Visualization: Hands-on experience with modern data visualization platforms (Power BI or Tableau is highly preferred).

How to Apply

Interested candidates who meet the above profile are invited to submit their updated CV. Please include details of two non-related referees and ensure your contact information is up to date.

• Job Identification: 2821

• Location: Colombo, Sri Lanka

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